Matthew Trentacoste

[my-intials]@matttrent.com
+1.415.326.3226

Professional experience

2018-now
Research Scientist, Meta, Menlo Park, CA.
Since 2022, I've been focused on Generative AI for image and video. I lead the training data effort for the Motenization GenAI media org. Prior to that I worked on a number of applied AI projects related to computer vision, including detection for product recognition in the AI Commerce group, and synthetic training data.
2017
Consulting Data Scientist, Figma, San Francisco, CA.
Establishing the analytics foundation. Logging, infrastructure, and analysis assisting both growth and product decisions.
2014-2016
Data Scientist, Sprig, San Francisco, CA.
Involved in all data aspects of a complex logistics and culinary business. Designed and implemented real-time system for accepting orders, intelligently throttling order-rate based on system load to maximize delivery efficiency while preserving SLA. Designed demand forecasting tools for planning and procurement of future menus. Provided deep analysis to product and business teams.
2013-2014
Computer Scientist, Adobe, San Francisco, CA.
Designed and implemented mobile photography apps, covering GPU-processing frameworks, implementing image processing algorithms, and desiging interfaces to expose those algorithms. Developing data pipelines for creative products. Conducting research identifying and classifying visual style of images, as well as recommending content-specific edits.
2011-2012
Researcher / Developer, Pocket Pixels, Vancouver, BC.
Top-selling selective desaturation photography for iPhone and iPad. Completely rebuilt the app's graphics framework, included interactive image adjustments and faster performance. After release, the app rose to #6 in the US store.
2007-2009
Research Engineer, Dolby, Vancouver, BC.
Supported the development of Dolby technology licensed to manufacturers, including the SIM2 Grand Cinema SOLAR. Developed calibration methods for accurate display of content on HDR displays, and environment sensing setups for adjusting display color to the viewing environment. Reduced visible artifacts from LED variation by 90%.
2004-2007
Principal Software Developer / Researcher, BrightSide Technologies, Vancouver, BC.
Responsible for the complete design, development, and implementation of a the video processing pipeline for LED-backlight display prototype, the BrightSide DR37-P. Developed the GPU-accelerated software used for all demos, securing 2 years worth of investment capital. Created third-party API for display hardware. Expanded IP portfolio.

Education

2012
PhD in Computer Science, University of British Columbia
Manipulating Scale-Dependent Perception of Images, advised by Wolfgang Heidrich.
2006
MSc in Computer Science, University of British Columbia
Photometric Image Processing for High Dynamic Range Displays, advised by Wolfgang Heidrich.
2003
BSc in Computer Science, Carnegie Mellon University
Implementing Performance Numerical Libraries on Graphics Hardware, advised by Doug James.

Journal articles & papers

2014
Recognizing Image Style, S. Karayev, M. Trentacoste, H. Han, A. Agarwala, T. Darrell, A. Hertzmann, H. Winnemoeller. British Machine Vision Conf.
2012
Scale-Dependent Perception of Countershading: Enhancement or Artifact?, M. Trentacoste, R. Mantiuk, W. Heidrich, F. Dufrot. Eurographics
2011
Glare Encoding of High Dynamic Range Images, M. Rouf, R. Mantiuk, W. Heidrich, M. Trentacoste, C. Lau. CVPR
Blur-Aware Image Downsizing, M. Trentacoste, R. Mantiuk, W. Heidrich. Eurographics
2010
Defocus Techniques for Camera Dynamic Range Expansion, M. Trentacoste, C. Lau, M. Rouf, R. Mantiuk, W. Heidrich. Proceedings of Human Vision and Electronic Imaging XXI
2007
Photometric Image Processing for High Dynamic Range Displays, M. Trentacoste, W. Heidrich, L. Whitehead, H. Seetzen, G. Ward. Journal of Visual Communication and Image Representation, Special Issue on High Dynamic Range Imaging
Ldr2Hdr: On-the-fly Reverse Tone Mapping of Legacy Video and Photographs, A. G. Rempel, M. Trentacoste, H. Seetzen, D. Young, W. Heidrich, L. Whitehead, G. Ward. Transactions on Graphics, SIGGRAPH
2005
Real Illumination from Virtual Environments, A. Ghosh, M. Trentacoste, H. Seetzen, and W. Heidrich. Eurographics Symposium on Rendering
Volume Rendering for High Dynamic Range Displays, A. Ghosh, M. Trentacoste and W. Heidrich. International Workshop on Volume Graphics
2004
High Dynamic Range Display Systems, H. Seetzen, W. Heidrich, W. Stuerzlinger, G. Ward, L. Whitehead, M. Trentacoste, A. Ghosh, A. Vorozcovs. Transactions on Graphics, SIGGRAPH

Patents

2009
Mitigation of LCD Flare, G. Ward, J. Harrison, H. Seetzen, M. Trentacoste, US 2010/0277515 A1
2007
Multiple Modulator Displays and Related Methods, W. Heidrich, M. Trentacoste, G. Ward, H. Seetzen, US 2010/0091045 A1

Talks & miscellany

2024
Meta GenAI image and video tools for advertisers
2015
Adobe Photoshop Fix
2013
Image Features in Python talk (slides) (video)
2012
Color Splash
2011
Manipulating Scale-Dependent Perception of Images invited talk. Disney Research, Massachusetts Institute of Technology, NVIDIA
Blur-Aware Image Downsizing invited talk. Bangor University, Adobe
2009
Dolby Vision display
2005
High Dynamic Range Techniques in Graphics: from Acquisition to Display. M. Goesele, W. Heidrich, B. Hoefflinger, G. Krawczyk, K. Myszkowski, M. Trentacoste, Eurographics